Media
planning.
Allocate resources strategically for targeted reach.
Media planning determines how, when, and where a company will share content with its target audience. Just as your products or services are not for everyone, not all media are right for you.
Market research
Defining goals
Analyzing the target audience
Media plan
Budget allocation
Reporting
It’s not what you sell that matters, but how and to whom you sell it.
Think about where you reach your target audience. If you’re looking for cleaning ladies, LinkedIn won’t help you. But if you’re looking for programmers, it will become one of your main hiring channels.
What you've always
wanted to ask us.
Depending on what and to whom you’re selling. As part of media planning, you decide which media to use according to your marketing strategy. You can choose: web, youtube, google, billboards, citylights, flyers, TV spots, radio spots, telemarketing, congresses and exhibitions. It's all about your target audience.
The million-dollar question that our strategists have the answer to. Online activities you can choose from include social networks, e-mailing, comparison engines, search engines, banner campaigns, blogs, vlogs, affiliate marketing, podcasts, influencer marketing and many other options.