Branding.
When people use your brand name as a verb, you’ve won.
Simply put: Branding is the process of building a brand. What does it mean in practice? Branding is everything that customers associate with your brand – from the name, to the logo, slogan, colors, tone of voice, values, image or mascot.
Brand analysis
Competition analysis
Defining goals
Creative paths
Media mix and schedule
Financial balance sheet
A brand is a promise. And a good brand always keeps it.
With branding, you create a unique identity and recognition for your company. Are you buying a computer or a Mac? A watch or a Rolex? A car or a Mercedes? If a watch, you’re buying a product. If a Rolex, you’re buying a brand.
What you've always
wanted to ask us.
Experienced professionals need several weeks to create a brand manual. A company needs years to create a brand. Getting into the minds of customers takes time, and this process cannot be accelerated or skipped. Just like building any other meaningful relationship, it takes time.
The ability to differentiate, innovate, and tell stories that stick in the minds of customers.
Branding defines who you are. Marketing helps you tell the rest of the world about that.